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P E P S I C O

FLAMIN' HOT

FLAMIN’ HOT SNACKS BRING THE FIRE AND WE BROUGHT THE ANTIDOTES. TO LAUNCH PEPSICO’S FLAMIN’ HOT RANGE, WE LAUNCHED A PLAYFUL DIGITAL CAMPAIGN FEATURING OUR VERY OWN CHIEF HEAT OFFICER, WHO INTRODUCED A LINE OF OUTRAGEOUS “SIDE-EFFECT SAVIORS” FOR SPICE LOVERS.

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C H I E F  H E A T  O F F I C E R

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"SOME SAY YOU CAN’T HANDLE THE HEAT. I SAY YOU JUST NEED BETTER GEAR."

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