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L A Y ' S x N E T F L I X 

THE LAY'S HEIST

HOW DO WE LAUNCH THE NEW LAY'S X MONEY HEIST KOREA FLAVOURS IN SAUDI ARABIA? WE TAKE INSPIRATION FROM MHK'S AMBITIOUS HEISTS AND HIJACK EVERYTHING -

THE LAY'S FACTORY, INSTORE, BILLBOARDS, EVEN THEIR SOCIAL MEDIA CHANNELS.

L A Y ' S  A R A B I A

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"A CAMPAIGN FULL OF   DRAMA AND   DISRUPTION"

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